Founders’ story

Equal parts powerful and kind, entrepreneurs Olga Frunze and Mimi Lettunich set out to revolutionize skincare with a beauty brand designed for and by each individual.

Olga, an organic chemist passionate about skincare, and Mimi, an accomplished business and brand strategist came together to innovate a stagnant and impersonal industry. Overwhelmed by selection and multi-step routines, we had vanities full of serums for this, and toners for that, and moisturizes for day, night and sometimes. The big beauty industry trained us to accept this as the norm, but Olga and Mimi wanted change.

The fundamental question was “Can I have exactly what my skin needs right now?” Both raised to believe “anything is possible”, they were unwilling to take “no” for an answer. Their vision combines total personalization with high-quality ingredients to create a sophisticated yet uncomplicated skincare routine, giving you everything you need and nothing you don’t.

The duo channels their shared global perspective to celebrate the diversity and range of human beings. Products formulated for your own DNA, lifestyles and routines, change with you —through seasons, life phases, travel, and beyond. Their skincare solution starts and ends with what makes us unique, allowing each of us to be our best, in all of its forms.

Here's to skincare that puts you first.

NATURE MADE YOU.SINGULAR.

A TRUE ORIGINAL.

Your DNA, your fingerprint, your identity are yours alone.

AND YET, FROM THE MOMENT WE ARRIVE IN THIS WORLD WE BEGIN TO CONFORM. SOCIETY DEFINES US BASED ON OUR SAMENESS: AGE, WEIGHT, HEIGHT, BEAUTY, EDUCATION, INCOME, ETHNICITY, BELIEFS; BECAUSE IT’S EASIER, LESS THREATENING, AND MORE AFFORDABLE TO SERVE A GROUP.

BUT WHAT ABOUT THE INDIVIDUAL? YOUR PASSIONS, PERSONALITIES, PERSPECTIVES – THEY ARE YOUR TRUTHS.

THEY TOO DEFINE YOU. LIKE A BIRTHMARK OR A SCAR. WE SEE ALL OF YOU. ORIGINAL AND INDIVIDUAL. UNMASKED, UNENCUMBERED AND UNAFRAID. EMPOWERED TO BE YOUR BEST SELF – IN ALL ITS FORMS.

We are untamed humans.

BE UNTAMED

AND ALL KNOWING

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